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January 2009 Travel Green. Live Green. Campaign Summary & Toolkit

Almost one year ago, the Spokane County Commute Trip Reduction (CTR) Office launched the Travel Green initiative. How and what we drive to work, what we use to heat our home and other choices we make every day impact the environment. This January, the Spokane Regional Clean Air Agency (Spokane Clean Air) and the CTR Office are partnering to promote Travel Green. Live Green., to promote being green (choosing clean air actions) to save some green (more money in your pocket.) This winter’s campaign will provide air quality facts and suggest “green” tips that will conserve natural resources and reduce the impact on the environment.

In our region, winter can be a time where people get out and enjoy the snowy wonderland, or snuggle in tight at home with a cup of hot cocoa. Even though winter can be beautiful here, we have high pressure systems that settle over the region. On those cold, clear and calm days, the stagnant weather conditions hinder the dispersion of air pollution, causing air quality to decline. The good news is that we can help keep air quality in the green (good) category! There are many things employees can do to help our air, such as, use a commute alternative to work, combine errands into one efficient trip, avoid idling the car and when heating with wood, burn a small, hot fire using dry, seasoned wood.

To help educate your employees about wintertime air quality challenges, and encourage people to take clean air actions, please use the following downloadable files to promote the Travel Green. Live Green. campaign. Every day your employees use a commute alternative, their name will go into a drawing for one of twenty $25 Rock City Grill Gift Cards. The more they participate, the more chance they have to win. And, your employees will have the chance to win a $250 Visa Cash Card in the grand prize drawing. The more they participate, the more chances they have to win!

Toolkit Items

Campaign Summary & Info Sheet
Agreement Form
Promo Ideas
Sample Messages - Travel Green
Sample Messages - Live Green
Prize Flyer
Travel Green Flyer
Live Green Flyer
Newsletter
No Idling Order Form
Campaign Poster

Commute Calendar

November 09 Find Another Way Wednesdays in November - promo ideas, samples messages and flyers

October 09 Wheel Options Marketing Materials

Grand Prize Poster - 11 x 17 (good until June 2010)

Grand Prize Flyer 8 1/2 x 11 (good until June 2010)

Form a Green Team at your worksite - tips and ideas that will help you get started.

MyCommute.org Sign Up Directions - payroll/rack card size (3 up on a page - must be edited)

Additional Marketing Materials

Yearly Promotional Campaign Summary

Guaranteed Ride Home Program

Way to Go Awards Program

Information Distribution Requirements

Sample CTR Brochure

Employer Annual Report

Sample ETC Job Description

CTR Contact Info

Past Campaign Marketing Materials Below

July 09 Campaign Materials - Travel Green. Live Green. Branch out for Clean Air

April 09 Travel Green Save Green Marketing Materials

2009 January Travel Green. Live Green Marketing Materials

 

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